Faking It | Originally broadcast November 7, 2014 The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online. We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.